OPINION: Editorial - Financial snobs may rue the day

David Hellier’s stand against the Friday night drop will probably elicit little more than a ’so what?’ from the financial PR community.

David Hellier’s stand against the Friday night drop will probably

elicit little more than a ’so what?’ from the financial PR

community.



The Express is hardly the UK’s leading business news outlet, so the drop

masters are not going to lose much sleep if the paper’s City

correspondent refuses to speak to them. And Hellier is not sacrificing a

particularly close relationship with the drop masters. They tend to give

their stories to the Financial Times, or the Sunday Times and the Sunday

Telegraph.



But Hellier’s move should not be ignored. It casts a shadow on the PR

industry’s reputation, coming as it does after Patrick Weever’s attempt

last month to expose what he sees as the overly close relationship

between financial PRs and journalists. And certain financial PR clients

need to reach Express readers. Stories like Marks and Spencer’s

financial health and the takeover of NatWest matter just as much to the

general, Express-reading public as they do to the City.



The practice of favouring certain papers at the expense of others is not

going to stop. But there are times when financial PR agencies will need

to get their client’s message across to the Express and its ilk, so that

making enemies of their journalists can only be bad for business.



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