MEDIA: Hallmark signs up to Sky to broach UK digital market

US-based TV company Hallmark Entertainment Network has signed a deal with BSkyB to break into the UK market with the creation of a 24-hour general family entertainment channel to launch on Sky Digital in February 2000.

US-based TV company Hallmark Entertainment Network has signed a

deal with BSkyB to break into the UK market with the creation of a

24-hour general family entertainment channel to launch on Sky Digital in

February 2000.



The channel will initially be available exclusively on Sky Digital until

2001, when it will be made available to cable operators. The network

will include daytime and children’s programming, culminating in movies

and mini-series during the primetime evening slot.



Some programmes will be bought in from other companies. The amount to be

bought from Sky, which is investing heavily in its own shows, has yet to

be decided.



David Evans, chief executive of Hallmark Entertainment Network,

described the intended content as ’quality family programming’.



’British viewers want programming that is enriching, as well as

entertaining,’ said Elisabeth Murdoch, managing director of Sky

Networks.



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