INTERNATIONAL: Kroos chosen to lead PR revamp at Citibank

DUSSELDORF: International banking group Citibank has appointed Christian Kroos as head of corporate communications. He replaces Folkert Mindermann, who was made redundant in September 1998 (PR Week, 18 Sept, 1998).

DUSSELDORF: International banking group Citibank has appointed

Christian Kroos as head of corporate communications. He replaces Folkert

Mindermann, who was made redundant in September 1998 (PR Week, 18 Sept,

1998).



At that time, Citibank had intended to put PR in the hands of the

marketing department, but has since taken a U-turn and appointed Kroos

in a streamlined version of Mindermann’s role.



Kroos will report to the Citibank board and oversee a team of eight.



As a result of the appointment, Citibank is reviewing its relationship

with Dusseldorf-based Boutwell on project work.



Kroos previously worked at Burson-Marsteller in Frankfurt for five

years, heading corporate communications for Germany. Citibank was one of

his clients. His new team includes Mirko Kaminske, media relations

manager of Citibank Privitakunden, Germany’s largest high street bank;

media relations manager of corporate banking Geert Harzmann; Brigitte

Gray, who becomes sponsor manager; and Frank Issler, intranet

communications manager.



Kroos said of his role: ’There are big changes taking place in banking

and Citibank has a reputation for innovation. We were the first to

introduce telephone banking and bring branch and direct banking under

one roof. We intend to go further with innovative changes in internet

banking.’



Previous PR head Mindermann was also public affairs director of parent

company Citigroup as well as Citibank Privitakunden. He represented

Citigroup, its high street arm, and its credit card businesses. He

oversaw a staff of nine in group communications and was responsible for

press and government relations, PR internal communications and

supporting investor relations.



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