Sheffield PR job handed to Rees

Sheffield City Council has ended its search for a communications head with the appointment of Rachel Rees, currently communications director for the Refugee Council.

Sheffield City Council has ended its search for a communications

head with the appointment of Rachel Rees, currently communications

director for the Refugee Council.



Before she joins in the new year she will help Refugee Council chief

executive Nick Hardwick find a replacement for her in what is a

particularly complicated time for the organisation.



Sheffield switched from Labour to Liberal Democrat control earlier this

year and the communications head’s brief is a new one which will span

responsibilities previously split between the council’s PR and policy

units (PR Week, 16 July).



The job includes overseeing PR, media relations, marketing, government

relations, public consultations, and revamping Sheffield’s image will

form a large part of it.



Rees said she was keen not only to take care of how national media

portray Sheffield, but also of how people who live in the city feel

about themselves.



She said: ’They have a new administration and I was convinced they

really take communication seriously and feel it’s an integral part of

getting things right for the city. I think they wanted me because we

share the same agenda - restoring the city’s pride in itself.’



The council’s PR unit is currently 17-strong, and is headed by Phil

Andrews.



Before joining the Refugee Council, Rees held communications roles at

the National Association of Citizens Advice Bureaux and the National

Housing Federation.



Council leader Peter Moore said: ’We believe Rachel will be a key factor

in ensuring the city council works effectively with the people of

Sheffield as the regeneration of the city gathers pace.’



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