MS&L to sell Sony artists’ web sites across Europe

Sony Music Europe, home to Latino sensation Ricky Martin and Jamiroquai, has appointed Manning Selvage and Lee on a Europe-wide PR brief to promote its artists’ web sites.

Sony Music Europe, home to Latino sensation Ricky Martin and

Jamiroquai, has appointed Manning Selvage and Lee on a Europe-wide PR

brief to promote its artists’ web sites.



The media relations campaign has several strands, including promoting

the sites to a consumer audience and highlighting Sony’s web presence

within the trade press. Sony sells CDs and other merchandise via the web

sites.



’We will tailor the message to the market, including highlighting the

technology involved in the site for stories for the new media and

business press,’ said Dave Bennett, MS&L associate director.



The agency was appointed without a competitive pitch on a recommendation

of a former client. This is the first time Sony has appointed an agency

on this type of brief.



The campaign will focus on the UK, French and German markets, with a

further rollout expected in early 2000. Because of the dual nature of

the brief, MS&L will report to Jonathan Morrish, corporate

communications vice-president for Sony’s European music operation, and

Nico Koepke, technology and media vice-president for the business.



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