Bell Pottinger buys Wearne to boost crisis and food PR

Bell Pottinger has acquired food PR specialist Wearne Associates and has transferred its clients into the Good Relations Group.

Bell Pottinger has acquired food PR specialist Wearne Associates

and has transferred its clients into the Good Relations Group.



The Wearne brand will be retained as a crisis management specialist.



MD Alison Wearne’s experience in crisis management includes handling

product recalls and industrial relations issues.



The Wearne team of five now reports to Ann Fossey, deputy MD at Good

Relations. Wearne herself will work alongside Fossey on client support

and will head the crisis management unit. She will join the Good

Relations Group board as a director.



Wearne will work with Jeffrey Lyes, chairman of Good Relations, to build

Wearne Associates as the group’s specialist in crisis preparation and

issues management.



Wearne Associate clients such as John West, the British Trout

Association and parts of Ranks Hovis McDougall, including RHM Frozen

Foods and Centura Foods, now join Good Relations’ food roster, which

includes Tesco and sweetener brand Canderel.



The Wearne team has moved from offices in EC1 to Good Relations Group HQ

in Russell Square.



The acquisition sees fees for the Good Relations Group pushed into the

pounds 10 million bracket. The move also follows the recent acquisition

(PR Week, 17 August) by Bell Pottinger of technology specialist Landmark

Corporate Communications, which was also merged into Good Relations.



- Former finance director at the Gibraltar government Anthony Fisher has

joined Bell Pottinger Communications to found an international financial

services consulting practice. The practice will provide communications

and technical advice to Government and Government agencies involved in

international financial centres (IFCs) and corporations using IFCs.

Fisher said his experience in regulatory, tax and legislative issues

would complement Bell Pottinger’s communications expertise.



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