Edelman rebuilds finance with new recruits

Edelman PR Worldwide has rebuilt the senior ranks of its financial division by recruiting a number of financial PR specialists.

Edelman PR Worldwide has rebuilt the senior ranks of its financial

division by recruiting a number of financial PR specialists.



The UK office has drafted in Curtis Fox as investor relations director

to head a team of around ten. Prior to Edelman, Fox was a partner at

Brussels-based investor relations consultancy Kuhn Partners.



Kuhn Partners handles investor relations across Europe for some of the

largest European and US companies, including Ameritech, AT&T, Compaq,

Elf Aquitaine and Vivendi.



In New York, Hollis Rafkin-Sax was this week recruited as senior

managing director for the division worldwide. She joins a team of 35 in

New York, after running her own consultancy, the Chatsworth Group. She

was previously a managing director at Gavin Anderson.



Gustavo Bernhoeft has been recruited as investor relations director in

Brazil, reporting to the local country general manager, Vivien

Hirsch.



Edelman’s financial division suffered earlier this year when it lost key

consultants (PR Week, 23 July).



The division’s MD, Carol Ruth, who was based in New York, left to start

her own agency. Andrew Dewar, a senior financial consultant in the Paris

office, also left to start up on his own. And European financial PR head

Kirsty Macmaster left in February.



Before the departures, Edelman’s regional and country financial PR heads

reported to Ruth, whereas they now report to their individual country

MDs.



Edelman London managing director John Mahony said the new recruits were

employed to strengthen the agency’s investor relations expertise as

opposed to financial media relations.



’In London, we already have strong financial services and financial

media, and now we are going to strengthen our investor relations across

Europe,’ said Mahony.



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