Motorcycle body set to review Citigate account

The Motorcycle Industry Association is set to review its lobbying contract with Citigate public affairs, an account the agency has held since 1973.

The Motorcycle Industry Association is set to review its lobbying

contract with Citigate public affairs, an account the agency has held

since 1973.



The contract comes up for renewal at the end of the year and the trade

association’s new chief executive, Mark Foster, and his recently

expanded public affairs team are considering their options.



Association policy development officer Craig Carey-Clinch said: ’We’re

coming up to the year’s end and it’s wise to keep things under review.’

He added that he had not yet made any firm plans, such as inviting new

agencies to pitch.



Citigate’s brief has included helping the association communicate its

pre-driver age awareness programme - First Gear on Two Wheels - to

Government, managing its presence at the party conferences, and working

with local authorities to develop motorcycle transport plans in the wake

of the white paper on integrated transport.



Citigate public affairs managing director Warwick Smith said: ’Public

affairs is a crucial part of their offering to their members. Any

well-run organisation would want to test the market to make sure it has

the best support.’



The Motorcycle Industry Association represents motorcycle and accessory

manufacturers and importers. In the last year, it has brought on

Carey-Clinch as well as research officer Nich Brown.



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