BSA seeks PR head as O’Keeffe joins Barclays

The Building Societies Association is seeking an external affairs manager to head its PR following the resignation of Pam O’Keeffe to become assistant director of group media relations at Barclays.

The Building Societies Association is seeking an external affairs

manager to head its PR following the resignation of Pam O’Keeffe to

become assistant director of group media relations at Barclays.



The vacancy, which comes into effect towards the end of next month, is

the most senior PR position at the BSA and will report to director

general Adrian Coles.



The PR department is a two-person team whose role entails running the

press office and publicising to building societies the importance of

competition within the financial services market.



The BSA is seeking a straight replacement for O’Keeffe to start as soon

as possible after her departure on 19 November.



At Barclays, O’Keeffe will report to group media relations director

Maria Darby, who joined earlier this year.



’It is a revamped position. Barclays is strengthening the role of group

media relations to ensure a more consistent message across the four

groups,’ said O’Keeffe.



The four groups are retail financial services, BGI Global Investor,

Barclays Capital and corporate banking.



O’Keeffe was previously at APACS, which carries out clearings for major

banks and building societies. Prior to that, she was an account

executive at Westminster Strategy.



The Building Societies Association is the trade association for the UK’s

70 building societies. It acts on their behalf to forward the industry’s

views to Government and the media, while also providing information and

advice on a wide range of areas from employment legislation to financial

development.



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