Shandwick wins the battle for MLC public affairs

The Meat and Livestock Commission (MLC) has completed its year-long cost-driven PR and public affairs review by ending its retainer with Bell Pottinger Consultants.

The Meat and Livestock Commission (MLC) has completed its year-long

cost-driven PR and public affairs review by ending its retainer with

Bell Pottinger Consultants.



Bell Pottinger will now handle crisis PR for the commission on a project

basis in the UK and the rest of Europe. Meanwhile, the MLC has decided

to expand its retainer with its existing public affairs agency,

Shandwick.



The decision was taken after a hard fought battle between Bell Pottinger

and Shandwick. Shandwick chairman Lord Chadlington is understood to have

been on the pitch team.



Shandwick previously handled public affairs in England, Wales and

Scotland and media relations in Wales and Scotland. The new brief also

covers English media relations.



The account will be led by a jointpublic affairs and corporate PR team,

under European CEO, Michael Murphy.



- Shandwick has won a six-way pitch to handle corporate, financial and

broadcast PR and public affairs for three practice areas within

PricewaterhouseCoopers’ financial advisory service division (PR Week, 6

August).



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