Diary: What’s that we hear? An apology? How sweet it is - Edited by Jennifer Whitehead

Love, of course, means never having to say you’re sorry. Getting things wrong on national television generally does, however. And for all the agencies who have ever had a client skewered on the BBC programme Weekend Watchdog, its recent apology must have been sweet music.

Love, of course, means never having to say you’re sorry. Getting

things wrong on national television generally does, however. And for all

the agencies who have ever had a client skewered on the BBC programme

Weekend Watchdog, its recent apology must have been sweet music.



Indeed, it is unlikely that any composer - from Bach to Boyzone - can

have outshone the following words from Anne - ’I’m-glad-to-be-called

Mrs-Awkward’ - Robinson: ’We got it wrong, Airtours, and we’re

sorry.’



The entire back catalogue of Lennon and McCartney? Redundant.



The fearless champion of consumer rights went on to use terms like

’misleading’, ’inaccurate’ and ’unfair’. Beethoven’s ninth? Not even in

the frame.



The item in question dated from April 1997 and regarded the Palm Court

Hotel in Malta. A Watchdog spokesman said the programme was ’very happy’

to publicly admit its fault: ’Everyone in the team approaches their job

very professionally,’ he said. ’The apology went out on prime-time

national TV, it wasn’t hidden.’



Indeed it wasn’t, but if anyone wants to borrow the video, PR Week has

the odd one knocking about. Take it from us, you’ll never need a CD

player again.



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