Media: Phillimore takes the helm at Aura

Publisher Eve Pollard has recruited an editor to replace Deirdre Vine at the helm of her flagship magazine Aura.

Publisher Eve Pollard has recruited an editor to replace Deirdre

Vine at the helm of her flagship magazine Aura.



The new editor is Jane Phillimore, a former features editor at the Mail

on Sunday’s You magazine, who last year advised the BBC on its

forthcoming magazine launch, Eve. Her experience at the BBC is directly

relevant because, like Aura, Eve is aimed at women who have outgrown

Marie Claire and Cosmopolitan.



She takes the helm at Aura at a crucial time. Not only is Eve due to

launch next month, but Gruner and Jahr is working on a title aimed at

older women which is due to hit the shelves this autumn.



Phillimore said: ’It’s an incredibly exciting market at the moment.

Nobody has ever managed to tap it in a successful way. There is not a

set type of woman in this age group.’ She added that ’in the four months

since its launch, Aura has made an immense impact’.



According to its publisher, Aura now has a circulation of more than

100,000.



Before You Phillimore worked at the now-defunct IPC women’s monthly

Options, between 1989 and 1995. Options was aimed at women aged 25 to

35,but was closed in January 1999 after a relaunch failed to stop its

circulation falling.



Deirdre Vine, the launch editor of Aura, has decided to work

part-time.



She will stay on as a contributing editor.



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