BANGKOK: Ogilvy and Mather Asia Pacific has strengthened its
Thailand management team.
General manager Vitaya Chevarunotai has been appointed to group chief
operating officer with a brief to drive O&M’s global ’360 degree
branding’ strategy which integrates advertising and other communications
Chervarunotai’s promotion is one of several high-level staff
appointments, which mirror O&M’s aim to lead the industry in the
Witawat Jayapani, director of Brandconsult, has been appointed managing
director of O&M Advertising and has a role to lead all related
operations. Tina Kelly and Abhijeet Ray have been made strategic
directors and Freddy Bee is client service director. Seree Patum has
been made business director of OgilvyInteractive, and Rook Soratana
succeeds him as MD of Results Advertising.
The restructuring is in response to the industry’s dynamics and creates
added value for clients, said an O&M spokeswoman from the company’s Hong
’The appointments are considered a major step under O&M’s network
strategy, which focuses on the utilization of all disciplines for brands
and their image building,’ she added.
Sunnadha Tulayadhan, chairman of O&M, Thailand and Vietnam, said: ’The
moves are aimed at enhancing our competitiveness and further
strengthening our leadership in the marketing communications
The O&M Group in Thailand has five subsidiary companies: O&M (Thailand),
OgilvyOne Worldwide, Ogilvy PR Worldwide and Artistree and Results