Car mag provides senior Honda PRO

Honda UK has appointed a manager of press relations. The newly-created role will be filled by Paul Chadderton, currently executive editor of car magazine Auto Express, where he has worked for nine years.

Honda UK has appointed a manager of press relations. The

newly-created role will be filled by Paul Chadderton, currently

executive editor of car magazine Auto Express, where he has worked for

nine years.



Chadderton slots in between Honda UK head of public relations Paul

Ormond, to whom he reports, and a team of three PR executives. He begins

the new job at the end of August.



The main part of Chadderton’s remit will be media relations for Honda UK

car products, although he said there would be some corporate

communications too. Honda has a factory in Swindon.



Under Chadderton there will be one PR executive for cars, one who is in

charge of the press fleet, and one looking after launches. The remainder

of the press office function consists of a sponsorship manager and a

motorbike PR executive. All report to Ormond. Honda Europe, which is

also based at the company’s new Slough headquarters, has a separate PR

function.



Honda UK reorganised into three divisions this year: cars, motorbikes

and power equipment - the latter includes lawn mowers, outboard motors

and all-terrain vehicles. Chadderton’s new role was created to bring

communications into line with the structure of other departments.

Previously, only cars were dealt with by a central PR function, but now

motorbikes and power equipment have fallen under its remit.



Chadderton said: ’As an automotive journalist you learn a tremendous

amount about the industry and what lies on the other side of the

fence.



Communicating that information to former colleagues is appealing.’



Honda sold 41,000 cars in the UK last year and turns over pounds 36

billion worldwide.



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