Red Rooster to breathe new life into Martell brand

Red Rooster Beauty and Consumer PR (RRBC) has been appointed by Seagram UK to handle trade and consumer PR for its Martell Cognac brand.

Red Rooster Beauty and Consumer PR (RRBC) has been appointed by

Seagram UK to handle trade and consumer PR for its Martell Cognac

brand.



The account was awarded following a four-way pitch which did not include

incumbent agency Bell Pottinger Public Relations (formerly known as

Green Moon), which chose not to repitch. Bell Pottinger Public Relations

will continue to work on projects for Martell Cognac for a remaining two

months.



Jeanette Edwards, brand manager for Martell Cognac said the reason for

the change was a need to ’revitalise the brand’.



The account is headed by managing director Tanya Lake, who reports to

Edwards. RRBC has started work promoting the Martell French Cinema Tour,

which visits 15 locations throughout the UK.



Lake said the agency will be targeting ’modern independents’, aged

between 18 and 35. The aim of the tour is to associate the brand with

French cinema, and raise awareness.



RRBC will look after the entire Martell range, which includes five

drinks, ranging from Martell VS, priced at pounds 17.99; to Martell XO

Supreme, which sells at pounds 99.99.



The agency also looks after some of First Drinks Brands’ spirits,

including Stolichnaya vodka, but the Martell account was not seen to be

in conflict.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.