BSI recruits Whitfield to head corporate affairs

The British Standards Institution (BSI), the organisation which awards kitemarks and standards to products and businesses, has appointed Alick Whitfield as head of corporate affairs.

The British Standards Institution (BSI), the organisation which

awards kitemarks and standards to products and businesses, has appointed

Alick Whitfield as head of corporate affairs.



He replaces Brian Bannister, who has left to become director of

communications at the Institute of Chartered Accountants.



Whitfield heads a team of six staff, who work in internal and external

communications, media relations and government relations. He reports to

chief operating officer Kevin Wilson as well as chairman Vivian

Thomas.



He also oversees the institution’s relationship with agency Keith

McDowall Associates, which works in government affairs.



Currently, the BSI, which was founded in 1901 and incorporated under

Royal Charter in 1929, is sponsored by the Department of Trade and

Industry, and runs as a non-profit distributing organisation. It is

looking at a possible privatisation and flotation and has appointed

advisers to this end. However, it would need DTI approval to float.

Whitfield said: ’I can’t see it happening in the next 12 months.’



As well as awarding kitemarks, the BSI co-ordinates and promotes

national and international standards such as the ISO 9001. It looks at

issues as wide-ranging as safer goal posts for children’s football to

condoms.



Its annual turnover is close to pounds 170 million, and it operates in

over 90 countries.



Whitfield joins from Bupa, where he was government affairs manager,

working on a six-month project.



Prior to Bupa, Whitfield was at Axa where he was government and

community affairs manager but left following the disbandment of its

government affairs department (PR Week, 10 December 1999).



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.