Lexis awarded corporate brief for Tesco.com

Lexis PR has won a corporate and consumer brief with Tesco.com after a competitive pitch. The agency joins Joe Public Relations working on the supermarket’s rebranded on-line offering. They report to corporate communications manager Nicole Lander.

Lexis PR has won a corporate and consumer brief with Tesco.com

after a competitive pitch. The agency joins Joe Public Relations working

on the supermarket’s rebranded on-line offering. They report to

corporate communications manager Nicole Lander.



Tesco.com, which includes a home shopping service, has been spun-off as

a wholly-owned subsidiary of the ’bricks and mortar’ Tesco chain, with a

separate management team.



The retailer said that responsibilities are still in the process of

being divided between the two agencies. Joe Public Relations handled the

launch of what was then Tesco Direct in April 1999.



Last year, Tesco’s on-line operations made an operating loss of pounds

11.2 million on sales of pounds 125 million, although it has predicted a

profit within two years. Home shopping is currently available from 70

per cent of Tesco’s UK stores, and the internet service may also be

rolled-out overseas. Goods ranging from CDs to beds are sold in addition

to groceries.



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