Cake takes over PR for Clothes Show Live event

Cake has been appointed to handle PR and marketing for the Clothes Show Live, the annual fashion exhibition that has been running for 11 years.

Cake has been appointed to handle PR and marketing for the Clothes

Show Live, the annual fashion exhibition that has been running for 11

years.



Account director Claire Curran will head the six-month project, which

carries fees of over pounds 100,000, reporting to Bridget Raithatha,

marketing manager of organiser BBC Haymarket Exhibitions.



The appointment of Cake, which will promote the exhibition through clubs

and fashion colleges, is part of a completely new team of companies to

design and direct the show which takes place from 8-13 December. Cake

will also run the on-site press office.



- The appointment of Golin/Harris to co-ordinate PR for Nintendo across

Europe (PR Week, 30 June) does not affect the work of Cake, which

handles product PR for Nintendo in the UK.



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