UK corporate communications departments are failing to take the
internet seriously as a communication channel, according to a survey of
FTSE 100 firms.
The research, by international marketing consultancy Rainier, found that
only 71 per cent of the companies could be contacted by e-mail via their
web site. And of these, more than 20 per cent failed to respond to
multiple requests for basic investor information after a wait of three
All companies in the Rainier Web Index study were contacted initially at
the start of March, with a follow-up attempt made in mid-March if a
company failed to respond.
Only 45 FTSE companies responded within two days, with the most
responsive including Kingston Communications and Glaxo Wellcome.
There was no mechanism to e-mail basic queries to 29 companies, and some
of those did not even have web sites.
According to Rainier MD Stephen Waddington, the results show little
improvement on last year’s study, with many companies creating web sites
as a reaction to the market, but not having the infrastructure to manage