Survey blames corporate PR for internet failures

UK corporate communications departments are failing to take the internet seriously as a communication channel, according to a survey of FTSE 100 firms.

UK corporate communications departments are failing to take the

internet seriously as a communication channel, according to a survey of

FTSE 100 firms.



The research, by international marketing consultancy Rainier, found that

only 71 per cent of the companies could be contacted by e-mail via their

web site. And of these, more than 20 per cent failed to respond to

multiple requests for basic investor information after a wait of three

months.



All companies in the Rainier Web Index study were contacted initially at

the start of March, with a follow-up attempt made in mid-March if a

company failed to respond.



Only 45 FTSE companies responded within two days, with the most

responsive including Kingston Communications and Glaxo Wellcome.



There was no mechanism to e-mail basic queries to 29 companies, and some

of those did not even have web sites.



According to Rainier MD Stephen Waddington, the results show little

improvement on last year’s study, with many companies creating web sites

as a reaction to the market, but not having the infrastructure to manage

them.



Leader, p12.



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