ICI appoints Studholme as communications director

Chemicals manufacturer ICI has appointed Penny Studholme to replace Martin Adeney as group communications director.

Chemicals manufacturer ICI has appointed Penny Studholme to replace

Martin Adeney as group communications director.



Studholme, currently director of communications strategy at BAe Systems,

takes up her new post next month. Although it is not a board position,

she will report to ICI chief executive Brendan O’Neill.



BAe Systems corporate communications director Hugh Colver, to whom

Studholme reported, confirmed that she will be replaced. Adeney, who

joined ICI in 1989, will work in PR consultancy and pursue writing

interests.



Since 1993, ICI has been repositioning itself by selling off its heavy

industrial chemicals interests in favour of growing its speciality

chemicals businesses, which range from adhesives and paint to food

flavouring and perfume.



Studholme said that a large part of her new role will be to continue the

repositioning. ’It is a strong British brand,’ she said. ’But it is very

different to people’s perception of it.’



She inherits a team of three who report directly to her: chief press

officer John Edgar; external affairs manager Sam Benoy, who looks after

science and the environment; and internal comms manager Regina

Kilfoyle.



Colver said that Studholme’s departure will not signal any change in

strategy for BAe Systems - formed from a merger between British

Aerospace and Marconi Electronic Systems. ’I wanted someone who could

take a leading role in putting together the communications strategy of a

new company,’ he said. The new recruit will continue that strategy, he

added.



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