Finsbury for Kingston Communications’ PR

Financial PR agency Finsbury has been hired on substantial six-figure fees by telecoms group Kingston Communications.

Financial PR agency Finsbury has been hired on substantial

six-figure fees by telecoms group Kingston Communications.



The Hull-based firm, famous for its white telephone boxes, appointed

Finsbury after a competitive two-way pitch against Citigate Dewe

Rogerson.



Agency partner Ed Orlebar will head the account, overseeing a

four-strong team and reporting to Kingston Communications’ corporate PR

manager Colin Ashcroft.



Finsbury replaces incumbent Gavin Anderson, which was first hired by

Kingston Communications last July to launch the company’s IPO.



Although Kingston Communications could not comment on the decision,

industry sources say the account was put up for pitch due to a conflict

of interest with Gavin Anderson over its commitments to rival Yes

Television.



Finsbury will be working on a brief to provide financial and investor

relations advice to Kingston as it embarks on a promotional drive to

raise its profile as a national communications network.



’We have to move the Kingston story forward from being just a regional

operator to a national operator,’ said Ashcroft.



Kingston Communications, which was founded in 1904, comprises three core

sectors: network businesses, new media and network equipment

businesses.



The company was originally owned by Hull City Council but floated

successfully last year on the London Stock Exchange, valued at pounds

750 million.



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