The House of Commons is seeking to appoint a communications adviser
for the first time as officials look to supplement the work done by
members in explaining House activities to the public.
The appointment is the main focus of an initiative that has been going
on for six months. A senior source, said: ’We have been putting together
a programme to better focus the work of the House in explaining its work
to the public, and improving presentation generally. As part of that we
have recommended to the House of Commons Commission that a
communications adviser should be appointed.’
The appointee will have responsibility for co-ordinating the
communications efforts of the six departments at the House and providing
PR input to improve the way they work. The House of Lords already has an
information officer who works in a similar way.
’Parliament itself has never had PR to explain things like: what it is,
why it is there, what it does and how the administration works,’ said
Other issues that the person will be required to deal with include the
release of Select Committee reports.
The expectation at the House is that the appointee will come from either
a media owner or a PR agency.