Commons turns to PR to explain how it operates

The House of Commons is seeking to appoint a communications adviser for the first time as officials look to supplement the work done by members in explaining House activities to the public.

The House of Commons is seeking to appoint a communications adviser

for the first time as officials look to supplement the work done by

members in explaining House activities to the public.



The appointment is the main focus of an initiative that has been going

on for six months. A senior source, said: ’We have been putting together

a programme to better focus the work of the House in explaining its work

to the public, and improving presentation generally. As part of that we

have recommended to the House of Commons Commission that a

communications adviser should be appointed.’



The appointee will have responsibility for co-ordinating the

communications efforts of the six departments at the House and providing

PR input to improve the way they work. The House of Lords already has an

information officer who works in a similar way.



’Parliament itself has never had PR to explain things like: what it is,

why it is there, what it does and how the administration works,’ said

the source.



Other issues that the person will be required to deal with include the

release of Select Committee reports.



The expectation at the House is that the appointee will come from either

a media owner or a PR agency.



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