A trimmed down Rowland lives on

Reports of the Rowland Company’s death are greatly exaggerated. Its UK future looked uncertain when it was reported that Edelman PR Worldwide was to buy and rebrand the UK arm as PR21, and global offices were to be ’realigned’ (PR Week, 26 May).

Reports of the Rowland Company’s death are greatly exaggerated. Its

UK future looked uncertain when it was reported that Edelman PR

Worldwide was to buy and rebrand the UK arm as PR21, and global offices

were to be ’realigned’ (PR Week, 26 May).



But this week, the launch of Rowland Communications was announced - a

slimmed-down operation with a focus on integration within parent company

Saatchi and Saatchi.



The London office expects to have a staff of between 30 and 40. Details

of which divisions remain are not yet available. The agency will retain

its biggest client, Dupont. The London office of ’New Rowland’ will be

headed by Richard Stacy, planning director, Europe and Richard Moss,

client services director, Europe. They report to European CEO Sandy

McGillivray.



Rowland Company UK CEO Beverley Kaye’s departure is confirmed and she is

expected to head the UK arm of Edelman’s PR 21 brand.



At one point the third largest PR agency in the UK, Rowland has

experienced the lows of making nearly one tenth of its workforce

redundant and highs such as the launch of the National Lottery in 1994.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.