Reports of the Rowland Company’s death are greatly exaggerated. Its
UK future looked uncertain when it was reported that Edelman PR
Worldwide was to buy and rebrand the UK arm as PR21, and global offices
were to be ’realigned’ (PR Week, 26 May).
But this week, the launch of Rowland Communications was announced - a
slimmed-down operation with a focus on integration within parent company
Saatchi and Saatchi.
The London office expects to have a staff of between 30 and 40. Details
of which divisions remain are not yet available. The agency will retain
its biggest client, Dupont. The London office of ’New Rowland’ will be
headed by Richard Stacy, planning director, Europe and Richard Moss,
client services director, Europe. They report to European CEO Sandy
Rowland Company UK CEO Beverley Kaye’s departure is confirmed and she is
expected to head the UK arm of Edelman’s PR 21 brand.
At one point the third largest PR agency in the UK, Rowland has
experienced the lows of making nearly one tenth of its workforce
redundant and highs such as the launch of the National Lottery in 1994.