Lee takes European football’s top PR job

European football’s governing body Uefa has appointed Mike Lee as its first director of communications and public affairs.

European football’s governing body Uefa has appointed Mike Lee as

its first director of communications and public affairs.



Lee joins from a similar role at the English Premier League, and takes

up the Geneva-based, board-level post in September, reporting to Uefa

chief executive Gerhard Aigner.



The move is part of a wide-ranging restructure at Uefa following a

review by management consultants and the creation of an executive board

of directors across the business. ’I have a corporate communications

remit across all departments,’ Lee said. Press and media relations were

not handled at director level before.



Lee said he would inherit some existing staff at Uefa but will also need

to recruit. ’We are continuing the review. I will be discussing with

Gerhard Aiger how that will all settle on the press and communications

side.’



Internet communication and public affairs are targeted for

development.



Lee said Uefa’s internet communications, including interactive features

and web broadcasting, will form an important part of his role. ’I will

be developing the public affairs side as well, working with the CEO on

relationships with Brussels and the national governments of EU member

states.’



A replacement as chief spokesman and head of communications and

corporate affairs will be recruited at the Premier League, he said.



Uefa organised Euro 2000, widely held to be the most entertaining

international tournament of recent times. France won the final last

Sunday, beating Italy 2-1 with a dramatic ’golden goal’ in extra

time.



The organisation also handles the premier European club competition, the

Champions League, in addition to smaller tournaments and grassroots

football initiatives across 51 countries.



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