Technology: The Week in Technology - PRCA to formulate social media guidelines

The PRCA has included digital and social media as one of six areas being covered as part of its 2010/11 policy agenda.

The agenda has been set in collaboration with the professional body's Best Practice Committee, which will oversee the delivery of a series of reports. The PRCA says it will establish a practical set of guidelines that will provide comms professionals with the guidance they need.

Johnson King has been appointed by Nlyte Software, a specialist in datacentre infrastructure management, to handle UK media and analyst relations on a retained basis. Working in the UK, and via projects in France, Johnson King has devised an issues development campaign to position Nlyte as the expert in helping datacentres decrease their carbon footprint.

Three, the phone network, has enlisted Barbara Goldsborough as PR manager, overseeing consumer campaigns. Goldsborough joins from her role as senior account manager at 3 Monkeys, which remains the firm's retained consumer agency. She will report to head of PR Sarah Pope.

Bite Communications has extended its tech brief with Parallels, a company specialising in virtualisation and automation software, to cover all global comms. Bite Asia Pacific and Japan was appointed by Parallels in May this year to run the firm's Asian PR function and the remit has now been extended to the US, Europe and Middle East and Africa.

Freshfield has hired Matthew Reed as account manager. He joins from Lotus Cars, where he worked on communications for the iconic range of Lotus sports cars and led the comms strategy for consultancy Lotus Engineering. Reed is also a former group marketing manager for the Desira Group motor organisation.

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