The Week in Healthcare - Pomegreat hires Twelve Thirty Eight

Pomegreat, the pomegranate juice firm, has chosen PR shop Twelve Thirty Eight to promote the health benefits of drinking its products. The brief encompasses digital, print and broadcast strategies. Twelve Thirty Eight will also be responsible for identifying and securing appropriate partnerships.

Pomegreat: hires new PR support
Pomegreat: hires new PR support

Scancell, a UK company taking the world's first DNA vaccine for melanoma into human trials, has called in Schwartz Communications to handle its PR.The agency has also picked up a brief with Memometal, an international designer and manufacturer of surgical implants for orthopaedic extremities.

Hill & Knowlton has strengthened its specialist healthcare and wellbeing team by hiring Daisy Thomas as account director. She joins from the Human Tissue Authority, where she was head of communications.

PRCA Healthcare group concluded at a recent meeting there is a disconnect between parliamentary perceptions of healthcare and the reality for patients. The meeting was the first in a series of healthcare events bringing together healthcare PR experts to discuss healthcare policy.

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