Communications Directors Survey paints optimistic picture

One-third of comms directors cut all spending on agencies over the past year as they fought to cope with slimmed budgets and smaller teams, according to the 2010 PRWeek/Brands2Life Communications Directors Survey results.

Recovery: budgets set to rise
Recovery: budgets set to rise

Despite this grim view, the survey paints a more optimistic picture of the year ahead. Thirty-nine per cent expect lifts in budgets of up to 20 per cent, and the rate of in-house redundancies is slowing.

It also unveils a significant minority of Twitter deniers among a general tide of fans. Twenty per cent of directors believe Twitter is 'over-hyped and we've seen little benefit from it', with 23 per cent not using it at all.

But some respondents reported concrete wins from the site. Eight per cent said it had 'helped us sell more' and 32 per cent found it 'integral to communicating with journalists', although only 18 per cent reported it was 'integral to communicating with customers'.

Thirty-seven per cent of comms directors said people in their organisation used their own Twitter account for business purposes.

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