Aside from Christmas bribes of chocolate and wine, my desk is
littered with an imaginative array of cards from PR firms.
The MacLaurin Group has sent out pounds 5 millennium lottery draw
tickets with its Christmas wishes - a gesture which cunningly combines
generosity with the possibility of more business for agency client the
A couple of companies are not sending Christmas cards this year. Media
evaluator Mediatrack has given its card money to the Kosovo Crisis
Appeal instead, although the firm made sure it spent a few pounds on a
mailer telling everyone so.
Healthcare PR agency Chandler Chicco decided to welcome people back from
their holiday with a millennium card, illustrated with a photo of the
agency’s six staff posed around the number 2000.
But the prize has to go to Bite, for its witty take on the Gap’s
Full marks, too, for taking a picture of the whole agency without making
everybody look silly or take their clothes off.