Brands2Life set to lose Convergys work as firm puts UK and Europe account out to pitch

Global relationship management firm Convergys is preparing to ditch Brands2Life as its retained agency and put the business out to pitch.

Time for a change: Convergys
Time for a change: Convergys

Brands2Life will work on the Convergys account until the end of September, following a three-month notice period.

Natasha Geldard, global senior PR and thought leadership manager at Convergys, said: ‘We took this move as we wanted a fresh approach to our media work, with an agency that can focus on the business benefits that technology can deliver.

‘In addition, the agency must have strong experience in content generation and building a company’s online presence, including social media.’

The account, believed to be worth six figures annually, is the third to be lost by Brands­2Life in recent months.

Earlier this year, the agency saw its acc­ounts with Kelkoo and Rentokil picked up by Red and Bottle PR respectively.

However, Brands2Life rec­ently won competitive pitches for payment collection network PayPoint and games brand Namco Bandai Partners UK.

Convergys works across 70 countries to deliver ‘customer service and technology solutions through outsourced agents’.

Clients mainly span the telecoms, utilities, cable, satellite, and financial services industries.

The Convergys brief will be UK and pan-European-based, with a view to expanding into the EMEA regions, and will work across both traditional and digital media to raise awareness of the brand in those markets.

Geldard said she expected to begin the pitching process by the start of August in order to have a replacement agency in place by the start of September.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.