Virtualisation software brand Parallels extends Bite brief to US and EMEA

Bite Communications has extended its tech brief with Parallels, a company specialising in virtualisation and automation software, to cover all global comms.

Virtualisation and automation software firm: Parallels
Virtualisation and automation software firm: Parallels

Bite Asia Pacific and Japan was appointed by Parallels in May this year to run the firm's Asian PR function and the remit has now been extended to the US, Europe and Middle East and Africa.

Bite will oversee media relations campaigns and communications programmes that support Parallels’ global initiatives, building brand presence in small and medium businesses as well as consumer and service provider markets. 

‘Parallels is driving its global business in exciting new directions and Bite is thrilled that we have been chosen as a partner on this journey through the expansion of our remit globally,’ said Clive Armitage, Bite Communications CEO.  ‘At Bite, we have a desire to work with brands that want to create and drive meaningful and innovative communications, and Parallels certainly fits that bill.'

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