HONG KONG: 3Com, the global data networking company with 300
million customers worldwide, has hired Burson-Marsteller Hong Kong
director Angela Heng as its regional public affairs head.
Her remit will cover ten Asian countries and she will work alongside a
regional PR manager, as yet unappointed. The company retains Ogilvy PR
Worldwide as its regional agency, and the firm’s associate director,
Steve Yap, is acting as regional PR manager until an appointment is
The appointment is the first addition to the corporate communications
department in Asia Pacific since PR director Minnie Lee left in
Since then, the PR manager role has been upgraded and given a wider
brief, focusing more on China and Japan (PR Week, 22 October 1999).
3Com retains Ogilvy locally in Hong Kong, Singapore, Malaysia and India;
Edelman PR Worldwide in Australia; Penner-Madison in Thailand; Stratos
in the Philippines, and Indo Ad/Ogilvy PR in Indonesia.