Stripe Communications appointed by Maxxium UK for Sourz campaign
Stripe Communications has been appointed by Maxxium UK to deliver a national brand-building PR campaign for alcopop brand Sourz this summer.
Stripe and its sister agencies Tangible and Blonde will deliver a project involving consumer and trade PR, experiential marketing, national media partnerships and online digital activity.
The campaign aims to build awareness and create an emotional brand connection with 18- to 24-year-olds.
Using the consumer insight that ‘getting ready for a night out is as important as the night itself’ the campaign establishes the relationship between the Sourz brand and personal grooming.
The campaign launches with a fashion & beauty summer tour across seven UK cities.