Reuters shortlists for corporate assignment

Reuters Holdings, the international news and information group, is about to appoint its first retained agency to handle corporate and financial PR.

Reuters Holdings, the international news and information group, is

about to appoint its first retained agency to handle corporate and

financial PR.



Brunswick, Financial Dynamics, Fishburn Hedges, and Gavin Anderson have

pitched for the business; a final decision is expected in the next two

weeks.



Confirming the pitch, Peter Thomas, Reuters’ director of media

relations, said: ’We believe that Reuters is a good brand and that PR

can play a complementary role to advertising in improving our overall

branding.’



The move to appoint a retained PR agency follows the selection of BMP

DDB as Reuters’ advertising agency in June. The appointed PR agency will

be expected to maintain Reuters’ standing in the City while building

awareness of its services and developing its corporate identity.



Reuters faces increasing competition in the news and financial

information markets from rivals such as the Press Association,

Knight-Ridder, News Corporation and Bloomberg, as well as a clutch of

new on-line news services.



In 1995 Reuters teamed up with BSkyB’s Sky News channel to provide it

with news content.



Chief executive Peter Job recently stated that he views Reuters as the

leading provider of news content for the internet.



Financial agency Gavin Anderson currently works for Reuters on investor

relations and will retain this work regardless of whether it wins the

new business.



Reuters Holdings was picked as the UK’s Most Admired Company in a survey

in this month’s issue of Management Today.



Sales during 1996 reached pounds 3.1 billion and Reuters recently

announced that revenue is likely to grow by eight per cent this year.



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