MEDIA: Loxley appoints four senior staff

Men’s magazine Maxim has made four new appointments following the appointment of its new editor Tom Loxley two months ago.

Men’s magazine Maxim has made four new appointments following the

appointment of its new editor Tom Loxley two months ago.



Michael Hodges, who has been acting as an associate editor for the past

three months, has been named as deputy editor. The role was previously

held by Loxley.



Gordon Thomson joins as commissioning editor, and replaces Adam

Sutherland, who has been promoted to senior editor.



Hodges has previously written for the Sunday Times, Marie Claire, The

Big Issue and GQ. He is also the author of a biography of footballing

legend Kevin Keegan, Reluctant Messiah. His previous roles include

deputy editor for the launch of Men’s Fitness.



Thomson is a contributor to Marie Claire and Sky TV, and has been

working with Maxim regularly for the past six months.



Finally, Ed Grenby has been promoted to staff writer from his role as

editorial assistant.



The editorial reshuffle comes two months after Loxley was named as

editor, after his predecessor, Chris Maillard was promoted within Dennis

Publishing, to become editor of special projects.



’There will be no seismic shifts in what we will be covering,’ said

Loxley, ’but there is plenty of potential to improve the product. We’re

still aiming it at 27-year-old guys, and giving them the staples of

their main interests - that means beer, women, sport and jokes.’



Dennis Publishing saw Maxim’s circulation grow by 29 per cent year on

year for the last six months of 1998, and the most recent circulation

figures showed a year on year increase of 3.1 per cent to 310,096.



The title launched in the US in 1997 and became the fastest growing

men’s magazine in the US, with a circulation figure of 733,774 by the

end of 1998.



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