Three in five journalists believe the rise of digital media has improved content

Almost 60% of global journalists believe that their content has improved with the rise of digital media, according to a recent survey. Only 3% claimed it had got a lot worse.

Digital media improves content: survey findings
Digital media improves content: survey findings

Around 48% said their publication offered journalist authored blogs on their site, while 40% had Twitter channels.

Staggeringly, there was an 8% decrease in publications using online TV and video clips as part of their digital content since last year, with the survey reporting 39% this year compared with 47% in 2009.

The report was compiled by the Oriella PR Network and surveyed more than 750 journalists worldwide from 21 countries.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.