BORDER LINES: HONG KONG - Merrill Lynch shortlists three

Investment bank Merrill Lynch has shortlisted three agencies in its first search for a corporate PR firm in Asia. Burson-Marsteller, Ketchum-Newscan and Shandwick are waiting for a decision, which is said to be imminent.

Investment bank Merrill Lynch has shortlisted three agencies in its

first search for a corporate PR firm in Asia. Burson-Marsteller,

Ketchum-Newscan and Shandwick are waiting for a decision, which is said

to be imminent.



Five agencies pitched for the account in August, but a decision was

delayed by the departure of marketing and communications head Bob

Grieves in September.



The chosen agency will run a corporate account for Merrill’s debt,

equity, and investment banking arms in ten Asia-Pacific markets.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.