From prweek.com/uk: Feedback - Emotive images show the harrowing reality

Campaigns have to break through public apathy...

What charities deal with is often harrowing and trying to pretend otherwise is as bad as employing over-the-top shock tactics ('The Charity Commission warns NGOs over use of emotive language and images', prweek.com/uk, 29 June). Campaigns have to be effective to break through public apathy.

Sarah Chapman

... and show the public authentic suffering

A reader complained about an ad in our paper for Smile Train - a brilliant ad showing children with cleft palates. 'Why show us such distressing images?' was the complaint. 'Wouldn't an ad with happy smiling children work as well?' No. They have had a brilliant response because it shows real suffering. Sarah Chapman is right. If it upsets a few along the way but doesn't distort the truth, fine by me.

Tony Watts

- England's attitude is a failure of comms

Isn't it astonishing that no one saw fit to apologise ('Top journalists and consultants show support for FA comms machine', prweek.com/uk, 1 July)? The French and Italians departed with grace. Our team were defensive and petulant. That has to be a failure of comms, doesn't it?

Mark Jones

- Freemasonry is known as a 'society of secrets'

It will be difficult to promote a society that is three hundred years old ('Freemasons hire fresh PR support in bid to rethink "secret society" image', 23 June, prweek.com/uk 23 June), but is scared of publicity, is spiritual but not religious, and is non-political but linked to many conspiracy theories. One of the accepted descriptions of Freemasonry is that it is not a 'secret society', but it is a 'society of secrets'.

Jason Wassell.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.