From prweek.com/uk: Feedback - Emotive images show the harrowing reality

Campaigns have to break through public apathy...

What charities deal with is often harrowing and trying to pretend otherwise is as bad as employing over-the-top shock tactics ('The Charity Commission warns NGOs over use of emotive language and images', prweek.com/uk, 29 June). Campaigns have to be effective to break through public apathy.

Sarah Chapman

... and show the public authentic suffering

A reader complained about an ad in our paper for Smile Train - a brilliant ad showing children with cleft palates. 'Why show us such distressing images?' was the complaint. 'Wouldn't an ad with happy smiling children work as well?' No. They have had a brilliant response because it shows real suffering. Sarah Chapman is right. If it upsets a few along the way but doesn't distort the truth, fine by me.

Tony Watts

- England's attitude is a failure of comms

Isn't it astonishing that no one saw fit to apologise ('Top journalists and consultants show support for FA comms machine', prweek.com/uk, 1 July)? The French and Italians departed with grace. Our team were defensive and petulant. That has to be a failure of comms, doesn't it?

Mark Jones

- Freemasonry is known as a 'society of secrets'

It will be difficult to promote a society that is three hundred years old ('Freemasons hire fresh PR support in bid to rethink "secret society" image', 23 June, prweek.com/uk 23 June), but is scared of publicity, is spiritual but not religious, and is non-political but linked to many conspiracy theories. One of the accepted descriptions of Freemasonry is that it is not a 'secret society', but it is a 'society of secrets'.

Jason Wassell.

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