INTERNATIONAL: GCI buys Monsen to boost network

OSLO: GCI has bought a controlling interest in Norwegian PR agency Monsen and Co, as the group continues to build its international marketing communications networks.

OSLO: GCI has bought a controlling interest in Norwegian PR agency

Monsen and Co, as the group continues to build its international

marketing communications networks.



The 24-strong agency has revenues of pounds 1.7 million. GCI already has

three PR agencies in Scandinavia, with a total of 150 employees in the

region.



Managibg director Leif Monsen, who founded the company in 1989, said

gaining access to GCI’s experience gave the agency a solid foundation

for future growth. The company will be renamed GCI Monsen and he will

remain MD of the new operation.



Monsen’s top three clients are Norway’s biggest company, oil and gas

group Statoil; Norway’s leading bank, Den Norske Bank; and retail

business Narvesen.



GCI has established a network of PR firms in the Nordic market. Rinfo

Rawet Information AB became part of the network in 1998, and earlier

this year GCI acquired a share in Denmark’s leading PR company, Mannov

Consult.



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