New PressWatch service analyses finance editorial

Media analysis firm PressWatch has launched a service which measures positive and negative coverage of financial companies and their products each month.

Media analysis firm PressWatch has launched a service which

measures positive and negative coverage of financial companies and their

products each month.



The report will analyse and rank more than 500 financial services

companies, and the range of products they offer.



The September report lists Legal and General at number one, with an

overall score of 457 and 116 mentions, while Equitable Life is last at

518th place, with minus 103 points from 116 mentions.



Products measured include individual savings accounts, insurance,

pensions mortgages and medical insurance, plus open-ended investment

companies - a pooled investment to spread risk.



The main table ranks the best companies overall, with a section for each

product offered, as well as a breakdown of mentions according to

newspaper and pundit.



A marking system gives a score of up to 15 for positive mentions, down

to minus 15 for very negative coverage.



PressWatch managing director Richard Saunders said the service was aimed

at both PR agencies and their clients.



The guide is available for an annual subscription of pounds 2,950.



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