Supermodel agency Premier hires Bose Hewitt

Premier Model Management, which represents supermodels including Naomi Campbell, Claudia Schiffer and Linda Evangelista, has hired Bose Hewitt Management (BHM) to handle its PR for fees of pounds 45,000.

Premier Model Management, which represents supermodels including

Naomi Campbell, Claudia Schiffer and Linda Evangelista, has hired Bose

Hewitt Management (BHM) to handle its PR for fees of pounds 45,000.



BHM’s brief is to raise awareness of Premier as the UK’s top model

agency, and to develop its name into a recognisable youth brand in order

to attract new talent.



The agency will co-ordinate scouting tours and stage the Premier Model

Look competition. It will also take on some personal management for the

models in a bid to generate publicity for them and raise their profile

as personalities.



Although there was no competitive pitch, BHM presented to Premier, whose

incumbent agency was Origin, just under a year ago, but Premier decided

against a review at the time.



BHM was launched in February 1998 by directors William Bose and Ben

Hewitt, formerly with Freud Communications. Clients include organic skin

care brand Living Nature, tour operator Jetset Leisure and executive

recruitment company Hanson Green.



It also promotes personalities including model and presenter Catalina

Guirado, TV presenters Jadene Doran and Judi Shekoni, and DJ Sassy.



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