Band and Brown gains web brief

Band and Brown Communications is to pocket around pounds 125,000 in new fees after winning a PR brief from web search engine designer Inktomi without a competitive pitch.

Band and Brown Communications is to pocket around pounds 125,000 in

new fees after winning a PR brief from web search engine designer

Inktomi without a competitive pitch.



Inktomi’s search and directory software is behind on-line ventures

including FT.com, AOL, Yahoo and Excite.



The agency is looking after Inktomi’s portal services division, and the

brief will focus on the launch of a new shopping engine.



This allows on-line shoppers to compare prices and product

specifications by keying in the name of the goods they are looking for.

In future, the service will be able to give shoppers a range of consumer

reviews as they search.



The agency’s corporate and business-to-business brief will be to promote

this service to Inktomi’s potential clients - operators who run large

portals and other shopping sites.



Chief executive Nick Brown said: ’They chose us because we are not an IT

agency and they have seen the other work we have done in building major

IT brands, especially Cisco.’



The account will be headed by David Vindel, who said he would be pushing

the message to the business and technology press, as well as focusing on

national newspapers.



Firefly Communications retains a corporate and trade brief with Inktomi,

which has also used Keene Communications on a project basis.



Inktomi, which launched in the US in 1996, has a market capitalisation

of dollars 5 billion. Its chief technology officer, Paul Gauthier, who

is 21st in Fortune magazine’s list of the ’40 wealthiest Americans under

40’ is worth dollars 418 million.



Band and Brown’s other new-media clients include online auction house

QXL.com, on-line travel service ebookers and Magex, NatWest’s e-commerce

service.



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