Universal Video hunts first agency

Universal Pictures Video is looking to hire its first retained agency and is seeing pitches from two of its regular agencies and one other.

Universal Pictures Video is looking to hire its first retained

agency and is seeing pitches from two of its regular agencies and one

other.



The business up for grabs is the contract to handle consumer PR for the

sale of videos once they have been released for rental. Summer hit

Notting Hill is among the films Universal is releasing later this

month.



Until now, Universal’s seven agencies of record have had to pitch for

each individual film release. Brand manager Stuart Shaw said: ’The

current system is time consuming and not very cost-effective. Although

it does give individual product managers the scope to use people they

like, the benefits of a long-term partnership are massive. It will also

give us a chance to focus on other parts of the marketing mix.’



For individual projects, Universal usually chooses between Capitalize,

Media Enterprises, Media Communications, Bridgehouse PR, Lisa Denning

and Associates and Mason Williams.



Two of these and one other - which the client declined to name - are

pitching for the business. The final decision will be made by film

marketing manager Darren Linton by the end of November, for a start in

January.



Shaw would not reveal the budget or fees, but said they would depend on

the number of videos released for sale next year. The company is likely

to release at least 12 films, including American Pie, The Mummy and

Bowfinger.



The 15 November release of Notting Hill is being handled by Media

Enterprises.



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