Red Message set for mobiles push with Powerhouse

Technology company Red Message has appointed MacLaurin Powerhouse PR to promote its mobile-to-internet messaging technology as the race to grab a share of the emerging market hots up.

Technology company Red Message has appointed MacLaurin Powerhouse

PR to promote its mobile-to-internet messaging technology as the race to

grab a share of the emerging market hots up.



Powerhouse won the account, which has a budget of pounds 175,000, after

a four-way pitch, including its retained agency, Profile PR.



Reporting to Red Message marketing director Stephen Yurisich, it will

work on the company’s European consumer and business-to-business launch

in December.



The Red Message technology uses existing mobile phone text messaging to

link to the internet, allowing web sites to send information to, or

complete transactions with, mobile phone users.



More sophisticated technology such as Wireless Application Technology

will allow greater interaction between new generation mobile phones and

computers, but Red Message hopes to build ownership of the market by

associating its brand with this new branch of e-commerce.



Other companies are hot on its heels. BT Cellnet has yet to confirm the

latest marketing plans for its own version of the technology, Genie, but

it is understood that a search is already under way to find a consumer

agency to take on the brief. BT Cellnet currently retains the Red

Consultancy for its consumer PR.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.