Dow/Reuters net venture appoints Edelman globally

Edelman PR Worldwide has been appointed as the global PR agency for the internet news joint venture, Dow Jones Reuters Business Interactive, after a three-way pitch.

Edelman PR Worldwide has been appointed as the global PR agency for

the internet news joint venture, Dow Jones Reuters Business Interactive,

after a three-way pitch.



The joint venture was set up in July with combined revenues of the two

companies amounting to pounds 137 million.



It aims to create a new internet-based offering of global news and

business information. Plans are already afoot to extend its penetration

around the world.



The account will be serviced out of Edelman’s three international hubs

in London for Europe, New York for North America and Singapore for

Asia.



The contract, believed to carry a six-figure fee, runs for a year and

Edelman has been briefed to focus on corporate and technology PR.



Edelman UK chief executive Tari Hibbitt said the agency had always

planned to expand not only in hi-tech, but also its information and

internet businesses.



- Edelman PR Worldwide has been appointed by pan-European internet

communications provider World Online, to handle its consumer PR and work

with marketing agencies Finex Communications and the Joshua Agency.



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