B-M public affairs lures Body Shop global chief

Burson-Marsteller has drafted in the Body Shop’s global communications head, Gavin Grant, as chairman of its UK public affairs practice.

Burson-Marsteller has drafted in the Body Shop’s global

communications head, Gavin Grant, as chairman of its UK public affairs

practice.



Grant will take responsibility for the nine-strong UK public affairs

team. This forms part of the agency’s pan-European public affairs

division, which is headed by Allan Biggar, to whom Grant will

report.



Grant has already started work on a European fire safety campaign aimed

at the commercial and public sectors and will lead its UK team.



Grant said: ’Having worked in-house, I have a sense of what clients need

and expect from an outside agency.’



His departure from the Body Shop has prompted a major restructure of the

company’s communications. Marketing director Donald Damask has created

two separate communications functions; Grant reported directly to

founder Anita Roddick.



The head of campaigns and public affairs, and formerly Grant’s number

two, Steve McIvor will oversee a team of six reporting to Damask.

Separately, a new head of PR role has been created to tie together the

previously disparate PR departments covering products, Colourings, and

corporate reputation. This is temporarily managed by McIvor.



Grant’s other key area of responsibility, internal communications, has

been hived off to the human resources department.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.