KPMG picks Ludgate for financial account

KPMG has this week chosen Ludgate Communications to handle corporate and financial PR across three of its major divisions.

KPMG has this week chosen Ludgate Communications to handle

corporate and financial PR across three of its major divisions.



The account, won after a three-way pitch, will see Ludgate working

strategically with KPMG’s product and M&A teams over the next year.



It will work for KPMG Corporate Finance, KPMG Transaction Services and

KPMG Merger and Acquisition Integration, which together account for 40

per cent of KPMG’s pounds 867 million turnover.



Ludgate’s appointment to the six-figure account came after retained

agency Fishburn Hedges agreed to terminate its account after three and a

half years. This was because the agency was pitching for a KPMG

competitor and a conflict of interest arose. Fishburn Hedges is believed

not to have won this rival account, but Fishburn Hedges chief executive

Neil Hedges declined to comment. However, the agency was asked to pitch

for the consolidation of PricewaterhouseCoopers’ PR into one agency for

Europe, the Middle East and Africa in August.



David Stead, KPMG corporate finance sales and marketing director, said

Ludgate would primarily handle UK communications, although its parent

network, Weber PR Worldwide, could be called on to handle PR in the

US.



Stead said: ’What appealed was local financial PR specialisation,

against a backcloth of big international network.’



Robin Hepburn, Ludgate chief executive, said: ’KPMG is a great win for

Ludgate and demonstrates that our sector-based approach and

international capabilities can cut the mustard.’



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