STOP PRESS: IPC Electric picks Firefly for consumer PR

IPC Electric, the recently launched digital trading arm of IPC Magazines, has appointed Firefly as its consumer PR agency. Bite and Cohn and Wolfe also pitched for the account. The agency will initially work on the launch of IPC’s women’s network, which is expected to go live in two or three months.

IPC Electric, the recently launched digital trading arm of IPC

Magazines, has appointed Firefly as its consumer PR agency. Bite and

Cohn and Wolfe also pitched for the account. The agency will initially

work on the launch of IPC’s women’s network, which is expected to go

live in two or three months.



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