DIARY: You’ve got mail that will make you cringe for the person who sent it

If you’ve ever had an embarrassing moment from sending an e-mail to the wrong person, then read on. Because it can’t really be worse than this.

If you’ve ever had an embarrassing moment from sending an e-mail to

the wrong person, then read on. Because it can’t really be worse than

this.



An unnamed PR executive from an unnamed PR company is probably still

smarting after a certain e-mail debacle last week.



Very wisely, the unfortunate woman was writing a breaking news media

plan for her client, which just happens to be a rather famous technology

company in the middle of an ongoing dispute with the Department of

Justice in the United States.



She drew up a detailed approach to ’support the news agenda’ including

dates and likely media which would be interested. Then it was e-mailed

to her colleagues.



Unfortunately, the e-mail was ’carbon copied’ to what appears to be

every single person in the hapless PRO’s address book. Which, like any

good PR exec, includes the names of dozens of journalists and news

planners, including all of those who were actually mentioned in the

memo.



While the damage in this case is probably more to egos rather than

company reputations, this tale of woe will surely make more than a few

people look twice before they hit that crucial ’send’ button with such

gay abandon



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