MEDIA: What The Papers Say - Little old lady takes a swipe at the ’big’ boys

Barclays should have expected some fireworks at last week’s AGM, but the rocket came from 89-year-old Jessie Bonner-Thomas, who castigated management and captured headlines in nearly all the national papers. Press coverage of the ’frail widow’ re-ignited the branch closure furore, and her comments on CEO Matthew Barrett’s pay brought ’fat cat salaries’ back into the headlines.

Barclays should have expected some fireworks at last week’s AGM,

but the rocket came from 89-year-old Jessie Bonner-Thomas, who

castigated management and captured headlines in nearly all the national

papers. Press coverage of the ’frail widow’ re-ignited the branch

closure furore, and her comments on CEO Matthew Barrett’s pay brought

’fat cat salaries’ back into the headlines.



Her messages were simple and stark, while Barclays’ defence, seemingly

unprepared, struggled to be heard. The Independent’s Cahal Milmo (27/4)

called branch closures ’a public relations disaster’, and chairman Sir

Peter Middleton admitted the bank’s public relations attempts ’had been

a failure’ (Express, 27/4).



Another target was the current pounds 15 million advertising campaign,

which is ’hopelessly inappropriate’ according to Kirstie Hamilton

(Sunday Times, 30/4). Sir Anthony Hopkins, star of one commercial, felt

he was a scapegoat for the bank’s policies, and Mrs Bonner-Thomas called

the whole campaign ’a damp squib’.





Analysis and commentary by Echo Research.



Cuttings by Durrants. More information can be found at:

www.echoResearch.com.



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