MEDIA: Good Health is revived by Attic

Attic Futura is to relaunch Good Health magazine, the title briefly owned by Cabal Communications.

Attic Futura is to relaunch Good Health magazine, the title briefly

owned by Cabal Communications.



Good Health was sold by its founder Jack Hay to Cabal in February 1999,

but reverted back into Hay’s ownership in January this year when Cabal

stopped publishing it.



Now Attic Futura, publisher of top selling teenage girls’ magazine

Sugar, and health titles Shine and Real Health and Beauty, is to revive

Good Health in a joint venture with Hay’s company GHP.



The first issue will go on sale on 15 June, with a target circulation of

50,000. The cover price will be pounds 2.20. It will be published on

alternate months to bi-monthly Real Health and Beauty, which has a

circulation of 41,000, compared to 103,000 for the monthly Shine.



Cabal had tried to aim the title at a younger audience, but Attic Futura

will take it back to its original audience of 35- to 55-year-old

women.



It will address practical and realistic health problems and cover

celebrity health.



The relaunch is being overseen by Penny Dash, who left her role as

editorial director of Attic’s health titles in April to set up her own

editorial consultancy, Chocolate Media.



’The new look Good Health will be an in-depth read for women who see

themselves as guardians of their family’s health,’ said Dash.



By contrast, Real Health and Beauty is more aspirational and aimed at

women in their early thirties.



After a year Attic Futura will review whether to take both Good Health

and Real Health and Beauty monthly. However, group publisher Bridget

Marrison is confident that the title will work well as a bi-monthly. ’I

think you can publish successful two monthly frequencies, for titles

like these that are more specialist,’ she said.



P Sugar features editor Jo Upcraft has left the magazine to work

freelance.



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